Typography: Typeface Families
Serif | Sans Serif | Script | Monospace | Display
Five general categories based on style
Most modern typefaces include non-Western symbols
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Typography : Typeface Families
Serif
Based on Roman alphabet
Thickness of serifs vary among families
Serifs aid in creating horizontals for easy reading of small type
Shown: Trajan, Garamond, Didot, Superclarendon
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Typography : Typeface Families
Sans Serif
Adapted in late 19th early 20th Century as alternate to traditional serif styles
Shown: Avant Garde, Frutiger, Gotham, Univers Condensed
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Typography : Typeface Families
Script
Based on handwriting, writing with a brush or pen nib
Shown: Snell Roundhand, Madelyn, Bello, Zapfino
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Typography : Typeface Families
Monospace
Typefaces designed for machine legibility.
Shown: OCRA, Courier
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Typography : Typeface Families
Display
Usually heavily ornate or intricately designed letterforms
Usually used large and rarely for blocks of text
Shown: Acta Poster, Blakely Black, Hobeaux Rococeaux, Mexcellent
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Typography : Typeface Families
Dingbats
Ornamental type elements
Shown: Zapf Dingbats, Bodoni Ornaments, Madelyn Dingbats, Webdings
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Visual Type Literacy
Latin Alphabets
Typeface selections can broadcast different meanings
Shown: Creepy Crawlers, Party LET, Futura Bold
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Visual Type Literacy
Non-Latin Alphabets
Typography in different languages also comes in traditional and modern renderings
Shown: Simplified Chinese, Hindi Devanagari, Arabic
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